where it all began...

The Idea

A small fishing shop in a small rural town in the depths of rural Mid Canterbury seems an unlikely place to be producing world class fly rods. But marry the experiences and knowledge gained from many years of being 'out there doing it' good hand crafting skills, top quality blanks and components and exciting outcomes are possible...

So from small beginnings the uniquely NZ black FUSH is born...

Sometime in 2010 an idea was emerging and by mid 2011 test rods had been built and put through their paces, agreements made, parts source and the first New Zealand made FUSH Fly Rod was made on late 2011 and the journey started

Building the first FUSH

Even the Tubes are NZ made

Making the rod tubes

A Different Approach Needed

In a small market like NZ the traditional approach of marketing NZ made rods has proven difficult with short cuts needed on the quality to keep prices competitive. So for FUSH to succeed we needed a different means of getting our rods to our customers that keeps the costs lower while still allowing us to produce a product that ticks all the boxes for quality.

So you won't find a FUSH in every tackle shop around the country, in fact the only way to purchase a FUSH Fly Rod is from the rod maker via the online world by clicking on the links on this site.

 

and fulfillment can be a truly rewarding...